Window display device



Nov. 20, 1934. F. E. EVERSON 1,930,977 I WINDOW DISPLAY DEVICE Filed Aug. 16, 1932 INVENTOR Patented Nov. 20, 1934 UNITED STATES PATENT OFFI-(IE 2 Claims.

This invention relates to display units for stores and has particular reference to units which are adaptable for display on the walls or windows of stores.

An object of the invention is to provide a simple and efiicient display unit wherein an article of manufacture, to be advertised or displayed, or a facsimile thereof, may be efliciently supported from a surface such as a wall or window of a store.

A further object is to provide a simple and efficient supporting unit whereby the article or its facsimile may be supported in conjunction with the printed or advertising. matter relating thereto.

Further and more specific objects, features and advantages will more clearly appear from a consideration of the specification hereinafter taken in connection with the accompanying drawing which forms part of the specification and which illustrates a present preferred form of the invention,

In general, and briefly, the invention relates to means for supporting articles to be advertised or displayed. Heretofore in advertising goods in stores such as drug stores it has been the custom to take strips or sheets of paper with printed or painted matter thereon relating to goods for sale and to stick these sheets or strips on the back or front of windows or on walls either by having gummed surfaces thereon or by means of separate stickers. In no case, however, have these strips or sheets been used to support a sample of the article advertised or a facsimile thereof. It is my purpose and the main essence of my invention to take the sheet or strip of paper or similar material and have supported thereon preferably along the middle a sample of the article to be advertised, such for instance as a package of cigarettes. This article or a facsimile thereof is either glued or otherwise fastened to and supported by the sheet preferably at the middle. The front portion of the sheet on oppcsite sides of the article are preferably provided with any suitable advertising relating to the article. The ends of the sheet preferably are gummed to enable it to be fastened to a wall or on a window. The ends of the sheet may also be perforated so that instead of using gum on the sheet, additional separate gummed stickers can be pasted on the sheet over the holes to fasten the sheet to the wall or window. These sheets may be made in the form of strips of paper or strips or sheets of cardboard or any suitable material. The preferred use is to fasten them to the inside of a display window so that pedestrians walking along the street can readily read the advertising through the window and see an actual sample of the goods being advertised. especially with those goods which are small and hat and capable of being supported on the sheet.

The present preferred form of the invention is shown in the drawing, of which:

Fig. 1 is a partial elevation of the unit;

Fig. 2 is a section taken on the line 2-2 of Fig. 1;

Fig. 3 is a similar section showing the modifled form of the invention; and

Fig. 4 is an elevation of a still further modified form of the invention.

As shown in the drawing, the invention includes a unit which is adapted to be fastened to a wall or supporting surface 10 which may be the wall of a store or may be a window of the store such as shown at 11 and 12 in Figs. 2 and 3. The object of the invention as above noted is to support and display an article of manufacture 13 shown in the form of a shallow, fiat box such as a box of cigarettes. As shown in Figs. 1 and 2 this article or a facsimile thereof is supported on a sheet of material 14 shown in the form of a strip. As shown in these two figures it is preferably fastened thereto by means of glue. This sheet 14 at its opposite ends is summed or glued to fasten it to the wall or supporting surface or to the pane of glass. Of course, it is understood that if the sheet is to be fastened to a pane of glass the supported article is disposed against the glass whereas if the sheet is to be fastened to an opaque wall the sheet is to be disposed between the article and the wall. Preferably the portion of the sheet adjacent the article and the glass is inscribed with any desired printed matter relating to the article being displayed and advertised.

In the form shown in Fig. 3 the article is perforated and has a supporting sheet or strip 14 passing therethrough acting in this manner to support the article mechanically rather than having the article glued to the sheet. In other respects the invention in this modification is the 1 same as the form shown in Figs. 1 and 2.

In Fig. 4 the invention is the same as above described with respect to Figs. 1 and 2 except that the sheet preferably at its ends is provided with perforations 15 over which gummed stickers 16 are pasted so that the gum on the stickers adheres to the sheet and through the holes 15 to the supporting wall or window, and thus eliminating the necessity of having gum placed on the 1'19 sheets before they are put up. In the modification shown in Fig. 4, the article 13 may be supported also in the manner indicated in Fig. 3.

The invention is, therefore, readily seen to be a simple and efficient means for supporting artioles to be displayed or advertised or facsimiles thereof in such a manner that they can be fastened to a wall or pane of glass for display purposes more quickly and easily to effectively support and display the article or its facsimile and to afford a definite close relation between the article itself and the advertising matter printed on the sheet.

While the invention has been described in detail and with respect to a present preferred form thereof it is not to be limited to such details and forms since many changes and modifications may be made in the invention without departing from the spirit and scope of the invention in its broadest aspects. Hence it is desired to cover any and all forms and modifications of theinvention which may come within the language or scope of any one or more of the appended claims.

What is claimed, is:

1. A display unit which comprises a relatively long narrow strip of paper, an article to be displayed and having a slit therein through which the paper strip passes to support the article, and means on the strip to fasten it to a surface against which the article is to be displayed.

2. A displayum't whichrcomprisess relatively long narrow strip of paper, an article to be displayed and having a slit therein through which the paper strip passes to support the article, means on the strip to fasten it to a surface against which the article is to be displayed, said means comprising holes on the ends of the strip,

and gummed stickers fastened to the strip over the holes whereby the stickers may be fastened .to the strip and through the holes to a supporting surface.

7 FRANKLIN E. EYERSON. 

